What the best brands will do in 2017

Now is the time of the year when every marketer should well reflect on the achievements of the past year and holistically examine what the New Year is going to mean for marketing, branding, and business.

As we all know, paying attention to what’s on the horizon offers valuable insights. Knowing the 16 marketing trends listed below will help you build, expand, and maintain strong brands. Now, let’s have a look at what the best brands will do in 2017:

1. Constantly Raise The Bar Of Customer Experience

Although this should have been ingrained in every marketer’s DNA for years, with all the data, tech, and buzzwords flying around, one of the biggest marketing challenges of 2017 will be to stay calm, focused, and to be obsessed with the only one that matters: Your customer! How to identify her, reach her, engage her, motivate her to purchase, motivate her to recommend you, and motivate her to re-purchase more of your products in the future. There is a certain risk that marketing managers face — falling into the trap of mixing up data-driven insights with a real customer-centric business philosophy.

While data will be an extremely crucial element of marketing in 2017 and beyond, it’s quite a challenge to filter out valuable information from the enormous volume of data available.

continue reading »

More News