Broadcasting a deep connection

Rabobank N.A., the California unit of the global bank headquartered in the Netherlands, has launched a new brand campaign this month, developed in collaboration with Weber Marketing Group.

This is the bank’s first campaign featuring a 30-second television spot at the heart of the creative.

Previously, Rabobank had run a Super Bowl ad, “We Are Rabobank,” which highlighted the personal connection and expertise that is unique about working with their employees.

“There was a lot of excitement in the market and among our staff when running the Super Bowl ad,” said CMO Juan Silvera. “It also validated for us that TV remains relevant in our markets. Although we continue to invest in digital, we recognize that important segments of our consumers still dedicate many hours to traditional TV programming every week.”

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