Ideas in action: Branching out

You know the incredible community buzz that’s generated when a new bank branch comes to town? No? You’re not familiar with that experience? Maybe it’s time to talk about how to change that.

For bankers, branch strategy is a perennial discussion point. In this space alone, we’ve looked into the so-called branch of the future, the ways banks might reclaim the status they once enjoyed in their communities, and how branches should adapt to the ever-increasing dominance of digital banking.

Still, though, most of the stories out there are about branches scaling down. Bank of America has even introduced branches that are entirely unstaffed.

And it’s true. Branches everywhere are shrinking and disappearing.

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