Social media strategy for banks

Online customers are often turned off by advertisements and automated communication. Most people prefer a more authentic customer experience—even with their digital interactions. That’s why social media plays an increasingly important role in marketing, customer service, and audience engagement. But successfully navigating social media is no simple task. Banks should consider whether they have adequate resources to manage and monitor their social media presence. Plus, it’s essential to start with a sound social media marketing strategy.

The banks that have had the greatest social media success have used the following questions to effectively define their marketing strategy:

  1. What are your goals?

Setting goals for your financial institution’s social media initiatives requires a genuine understanding of both your audience and your institutional objectives. Before starting to work toward a goal, the organization must be able to identify its achievability, timeframe, and connection to related institutional objectives. You will need to know:

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