Running a promotion in today’s super-saturated media environment can be a tough challenge. It’s like trying to have a conversation in the middle of a big, loud party:
The room is packed. The action has spilled out onto the street (or onto the web). And noise is deafening.
Which means you’ve got to amp up your volume accordingly, or you’ll never get your message across! Here are a few suggestions that can help you get noticed in our distracted world.
- Use quick-hit headlines.
When it comes to headlines, big and impactful is better than long and thoughtful. Consider using language in unexpected or provocative ways, like the promotion Burke & Herbert Bank recently ran.
Keep your copy brief and tantalizing, then provide a link or direct readers to a dedicated webpage that gives customers everything they need to know.
- Choose a hero-worthy offer.
If you’re going to make an offer the “hero,” make it good enough to stop people in their tracks. For example, create a sweepstakes that gives away something unusual and memorable as a grand prize, then build your promotion imagery around it. Or if you prefer a cash incentive, choose a larger sum (and a correspondingly larger commitment from prospects) rather than a small cash reward that lots of people could qualify for. $250 gets everybody’s attention. $25 doesn’tcontinue reading »